top of page

Privacy Policy

​LW London trading as Letwise London (“we”, “our”, “us”) is committed to protecting your privacy and ensuring that your personal data is handled lawfully and fairly. This Privacy Notice explains how we collect, use, and safeguard your information.

1. Who We Are

We operate as LW London trading as Letwise London.

We are the “data controller” of the personal information we collect.

2. Information We Collect

We may collect and process the following types of personal data:

  • Contact details: name, email address, telephone number.

  • Tenancy information: identity documents, tenancy applications, tenancy agreements, and related correspondence.

  • Property preferences and enquiry details.

3. How We Use Your Information

We use your personal information only for the following purposes:

  • To respond to enquiries and provide lettings services.

  • To prepare and manage tenancy agreements.

  • To comply with our legal and regulatory duties, including right-to-rent checks and record keeping.

We do not use your data for marketing without your consent.

4. Legal Basis for Processing

We rely on the following legal grounds:

  • Contract – to process tenancy applications and manage tenancy agreements.

  • Legal Obligation – to comply with duties under UK law (e.g., right-to-rent checks, tax, record-keeping).

  • Legitimate Interests – to respond to enquiries and operate our business efficiently.

5. Sharing Your Data

We do not share your personal information with third parties for marketing.
We may share your data only where necessary to comply with the law (for example, with government bodies, tenancy deposit schemes, or regulators).

6. Data Retention

We keep personal data only for as long as necessary:

  • Enquiries: up to 12 months.

  • Tenancy records: up to 6 years, in line with legal and tax requirements.

​7. Your Rights

Under UK data protection law, you have the right to:

  • Access the personal data we hold about you.

  • Request correction or deletion of your data (unless we are legally required to keep it).

  • Object to or restrict how we process your data.

  • Lodge a complaint with the Information Commissioner’s Office (ICO) if you are unhappy with our handling of your information: www.ico.org.uk.

8. Contact Us

If you have any questions about this Privacy Notice or your personal data, please contact us:

bottom of page